Everything I Use and Love to Build My Marketing Assets
*Disclosure: I only recommend products that I personally use and trust. The majority of the resources can be used free of charge, although all can be upgraded to paid once your business’s needs require more features. However, to be fully transparent, this page contains a few affiliate links that may earn me a small commission, at no extra cost to you.
When it comes to creating powerful marketing, there are just two key elements you need:
- A website to showcase your offers
- A system for following up with potential customers
I’ve been in business ownership and marketing for over 30 years, and over that time, I’ve tested nearly every tool and strategy out there!
To save you both time and money, here’s a breakdown of the tools I personally use to build a marketing funnel.
Website Builder - WordPress
Elementor – If you’re on a budget and not quite ready to invest in a paid page builder like Thrive Architect, Elementor is a great alternative. This free WordPress page builder offers all the features you need to create beautiful pages without any technical expertise. It’s a popular option for many people. Download it here.
Webpage Builder (Standalone Option)
If you’d rather not use WordPress, you can also consider this stand-alone platform…
Systeme – A newer all-in-one platform, but definitely a great choice among standalone options! Packed with a wide range of features and templates, Systeme is an affordable solution for marketers of all experience levels. Check it out here.
Shopping Cart With 1-Click Upsells
(WordPress)
FunnelKit (formerly known as ‘WooFunnels’) – Please note that FunnelKit is not owned or operated by TheFunnelMarketingKit.com, and they recently rebranded after WooCommerce requested they stop using the ‘Woo’ branding.
If you’re selling courses, self-liquidating offers (SLOs), or any kind of product or service online, having a shopping cart with features like “bump offers” and “1-click upsells” is crucial. And all from a WordPress plugin!
FunnelKit has become my go-to tool for building funnels and selling products & services online – and is only a fraction of the cost of other paid platforms.
Built on the popular (and free) WooCommerce platform, FunnelKit is my secret weapon and one I can’t do without. Check it out here.
Website Hosting
(WordPress)
Hostinger – If your website runs on WordPress and you’re planning to invest in paid advertising (like Facebook Ads), then page load speed becomes absolutely crucial.
A slow-loading site can seriously hurt your conversions and sales. That’s why I host all my websites with Hostinger—a platform known for its blazing-fast performance.
With top-notch 24/7 support and exceptional reliability, switching to Hostinger was one of the best decisions I’ve made for boosting both speed and sales. Take a look here.
Course / Membership Software
(WordPress)
Skool – In recent years, many great platforms have emerged for hosting online courses, but my personal favorite is Skool.
Packed with powerful features to help you deliver a high-quality course or online program, Skool can easily be integrated with WordPress using Zapier. Check it out here.
Graphic Design
Canva – As a photographer who started out with Photoshop and Illustrator, I was initially unsure that it could come close, until I tried Canva—and I’m so glad I did!
Canva is by far one of the quickest and easiest tools I’ve ever used for creating stunning social media graphics, ebooks, reports, and just about any design needed to run a business. And the best part? It’s completely FREE! Create your free account here.
Survey Software
Cognito Forms – As you probably know, using an application form is a smart way to pre-qualify leads for your high-ticket coaching programs or courses.
With so many survey tools available today, Cognito Forms stands out as the most flexible and user-friendly option I’ve come across.
Create your free account here, and if you need help getting started, their helpful user guides are a great place to begin. Check them out here.
Webinar Software
Zoom – If you’re looking for a simple and effective way to host live webinars or automated evergreen webinars, Zoom is a top choice!
Trusted by both major brands and solo entrepreneurs, it’s an affordable and powerful platform to help you grow your business through online events.
